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Apparel Group Announces Joint Venture with Steve Madden to expand its Global presence

Steve Madden storefront
  • Position Steve Madden as the region’s No.1 Fashion Footwear & Accessories brand 
  • Apparel Group aims to significantly expand Steve Madden’s footprint in the GCC, Africa, Egypt, Türkiye, CIS countries and South Asia. 
  • Over the next five years, Apparel Group aims to open 50 Steve Madden stores and launch an online platform (stevemadden.me) aiming at providing its customers with a true omni-channel experience. 

Apparel Group, a leading global fashion conglomerate is proud to announce a joint venture with America’s No.1 Contemporary Fashion footwear brand, Steve Madden. As a result of the joint venture agreement, Apparel Group aims to significantly expand Steve Madden’s footprint in the GCC, Africa, Egypt, Türkiye and CIS countries. Known for leading fashion brands throughout the GCC and globally, Apparel Group is the partner of choice for some of the world’s most desirable fashion brands and currently boasts more than 2010 stores throughout 14 countries, with over 78 brands. 

Apparel Group and Steve Madden are committed to fostering a strong cultural identity for the joint venture, building on Apparel Group’s long-standing history of brands and its innovative quantitative approaches that have been core to their success. This new joint venture aims to expand these strengths and bring in new and unique perspectives, expertise, and insights to better serve its customers. 

Currently, Steve Madden has 11 stores in the UAE and 21 stores throughout the GCC region. To reinforce its commitment, Apparel Group plans to open 13 new Steve Madden stores in 2023. Over the next five years, Apparel Group aims to open 50 Steve Madden stores and launch an online platform (stevemadden.me) in the GCC to provide customers with an omnichannel experience. 

Neeraj Teckchandani, CEO of Apparel Group said, “Apparel Group’s philosophy has always been to be associated with the leading international brands with the vision to ensure, increase, and solidify their commercial status on a global scale. Continuing Apparel Group’s commitment to providing an elevated shopping experience to our loyal customers, we are proud to be partnering up with Steve Madden and further expanding our strong retail footprint in the GCC region.” 

Ian Funk, President of International, Steven Madden, Ltd. commented, “Since entering the GCC market over ten years ago, we have experienced significant growth to our business.  Given the importance of this critical market for our consumer and brand, we are pleased to be entering into a joint venture agreement with best-in-class partners, Apparel Group, and look forward to continued growth in the region as we capitalize on our strong momentum.” 


Steve Madden GCC store locations 

UAE : Dubai Marina Mall/ Mall of Emirates / The Dubai Mall / City Centre Deira / City Centre Mirdif / City Centre Al Zahia / Sahara Center / Mariyah Central / Dalma Mall / Al Wahda Mall / Bawadi Mall 

QATAR : Mall of Qatar / Doha Festival City / Villagio Mall 

KSA, Riyadh : Nakheel Mall , Panorama Mall , Hayat Mall 

Dammam : Nakheel Mall, Mall of Dhahran 

Jeddah : Mall of Arabia 

KUWAIT : Al Kout Mall 

About Apparel Group LLC  

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2,010 retail stores and 78 brands on all platforms while employing over 18,500+ multicultural staff.  

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt, and Philippines.  

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Toms, LC Waikiki, Birkenstock, Crocs, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals.  

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades. 


Steve Madden 

Steve Madden designs, sources and markets fashion-forward footwear, accessories and apparel for women, men and children.  In addition to marketing products under its own brands including Steve Madden®, Dolce Vita®, Betsey Johnson®, Blondo®, GREATS®, BB Dakota® and Mad Love®, Steve Madden licensees footwear and handbag categories for the Anne Klein® brand.  Steve Madden also designs and sources products under private label brand names for various retailers. Steve Madden’s wholesale distribution includes department stores, mass merchants, off-price retailers, shoe chains, online retailers, national chains, specialty retailers and independent stores.  Steve Madden also operates brick-and-mortar retail stores and e-commerce websites.  Steve Madden also licenses certain of its brands to third parties for the marketing and sale of certain products, including outerwear, eyewear, sunglasses, hosiery, jewelry, watches, fragrance, luggage, bedding and bath products as well as other select product categories.  

For local store information and the latest boots, booties, dress shoes, fashion sneakers, sandals, slippers and more, please visit www.stevemadden.com, www.dolcevita.com and our other various branded websites.