Meet Me At The Golden Hour
DUBAI, May 2026 – Summer arrives in texture, attitude, and a splash of colour with Summer’s Calling: – Apparel Group, a global retail and lifestyle powerhouse, is delighted to announce the launch of Charles & Keith’s Summer Collection – Endless Summer for 2026— a collection shaped by light, ease, and the optimism of long, unhurried days. Designed to move fluidly between escape and every day, the edit balances tactility with playful seasonal expression, offering pieces that feel as relevant in the city as they do by the coast. The collection unfolds in two distinct drops, Picnic Day, and Cruisin’ By, transitioning seamlessly from sunlit afternoons to balmy evenings, not just for a fleeting escape, but as enduring pieces that linger in your wardrobe long after summer fades.
The first capsule, Picnic Day, encapsulates the spirit of spontaneous escapes. Familiar favourites such as Ida and Philomena return reimagined through bold, transversal seasonal statements. Raffia textures are elevated with playful and intricate floral appliqués, adding depth and dimension. Whimsical fruit bag charms inject a sense of play, infusing the collection with colour and character, while woven textures and fly knit details expand the tactile narrative. The accompanying espadrille capsule grounds the edit with coordinated styling, reinforcing a head-to-toe summer proposition that feels effortless yet considered.
In contrast, the Cruisin’ By capsule shifts the mood and introduces a refreshed perspective through the hero bag Delfina. The lineup expands into a sleek duffle and two shoulder silhouettes that balance practicality with sculptural clarity. Staying true to its identity, each piece retains Delfina’s signature statement hardware, now refined with heightened attention to detail.
Within the broader drop, the Nautical capsule channels a subtle nautical sensibility through fluid stripe detailing and warm tan accents. Structured totes, relaxed drawstring forms and compact shoulder bags move intuitively between urban and coastal settings, while seasonal seashell charms offer a personal touch that defines the spirit of summer. Alongside structured woven styles and striped expressions, the drop introduces confident silhouettes that speak to women seeking versatility with impact.
Each year, key cities are transformed into brand moments, where product, place and community converge through experiential activations, exclusive showcases and digital amplification. More than just a collection launch, Summer’s Calling reimagines how the brand connects with its audience, translating the spirit of summer into tangible experiences across global touchpoints.
About Apparel Group:
Apparel Group is a multibillion dollar conglomerate since 1996 based in Dubai, UAE, with a growing network of 2,500+ stores and a diverse portfolio of 85+ international brands across 14 countries. The Group has established a strong presence in the GCC—Bahrain, Saudi Arabia, Kuwait, Qatar, and Oman—and continues to expand across key markets including India, Southeast Asia, South Africa, and Egypt. Offering an integrated omni-channel experience, Apparel Group represents global names such as Tommy Hilfiger, Skechers, ALDO, Charles & Keith, and Tim Hortons. Its sustained growth is driven by a multicultural workforce of 27,000+ and steered under the leadership of its founders, Sima Ganwani Ved and Nilesh Ved.
About Charles and Keith:
Established in 1996, CHARLES & KEITH is a Singaporean fashion label that creates collections – shoes, bags, eyewear, accessories and costume jewellery – that enhance life and work. From a single footwear shop in the suburbs to an international network offering memorable retail experiences both in physical stores and online, CHARLES & KEITH’s humble beginnings are a testament to its challenger spirit, which has put Singapore on the map as a place of originality and creativity.The Brand – Dressing brings the joy of freedom, self-expression, and the ability to move through the world with self confidence.
