This season, Apparel Group brand Steve Madden welcomes the return of the iconic jelly shoe with GROVE, a fresh and playful take on one of summer’s most nostalgic styles.
Once remembered as a playful throwback, the jelly shoe has returned to the centre of the fashion conversation. Known for turning the latest trends into wearable statement pieces, Steve Madden gives the style a modern update by combining its playful jelly finish with the sleek silhouette of a classic ballerina flat.
Available in a selection of versatile and statement shades, GROVE can be styled with relaxed denim, summer dresses, swimwear and vacation ready outfits. Its distinctive texture adds personality to any summer look.
Whether worn for a weekend brunch, packed for a coastal escape or styled for everyday city plans, GROVE reflects Steve Madden’s confident, fashion forward spirit: playful, effortless and made to stand out.
This collection is available at select Steve Madden stores and online www.stevemadden.me
For Media Inquiries:
Please contact Corrina Campos at Corrina.campos@apparelgroup.com
About Steve Madden
Steve Madden designs, sources and markets fashion-forward footwear, accessories and apparel for women, men and children. In addition to marketing products under its own brands including Steve Madden®, Dolce Vita®, Betsey Johnson®, Blondo®, GREATS®, BB Dakota® and Mad Love®, Steve Madden licensees footwear and handbag categories for the Anne Klein® brand. Steve Madden also designs and sources products under private label brand names for various retailers. Steve Madden’s wholesale distribution includes department stores, mass merchants, off-price retailers, shoe chains, online retailers, national chains, specialty retailers and independent stores. Steve Madden also operates brick-and-mortar retail stores and e-commerce websites. Steve Madden also licenses certain of its brands to third parties for the marketing and sale of certain products, including outerwear, eyewear, sunglasses, hosiery, jewelry, watches, fragrance, luggage, bedding and bath products as well as other select product categories.
About Apparel Group:
Apparel Group is a multibillion dollar conglomerate since 1996 based in Dubai, UAE, with a growing network of 2,600+ stores and a diverse portfolio of 85+ international brands across 14 countries. The Group has established a strong presence in the GCC—Bahrain, Saudi Arabia, Kuwait, Qatar, and Oman—and continues to expand across key markets including India, Southeast Asia, South Africa, and Egypt. Offering an integrated omni-channel experience, Apparel Group represents global names such as Tommy Hilfiger, Skechers, ALDO, Charles & Keith, and Tim Hortons. Its sustained growth is driven by a multicultural workforce of 28,000+ and steered under the leadership of its founders, Sima Ganwani Ved and Nilesh Ved.
