Dubai, UAE – Dune London marks 25 years in the Middle East, celebrating a longstanding partnership with Apparel Group that has helped establish and grow the British footwear and accessories brand across the GCC.
The journey began in 2001, when Dune London opened its first store in the UAE in partnership with Apparel Group. Today, the brand operates 47 standalone stores across the GCC, reflecting a relationship built on long-term commitment, regional expertise and a shared ambition to continually evolve the brand for the Middle Eastern consumer.
Over the past 25 years, Apparel Group has supported Dune London’s regional growth by combining its deep understanding of the GCC retail landscape and consumer with Dune London’s distinctive British design identity. The partnership has evolved alongside the region itself, responding to changing customer expectations, new retail formats and the growing importance of digital and omnichannel engagement.
The Middle Eastern customer has also evolved considerably over this period, becoming increasingly fashion-conscious, digitally connected and occasion-driven. For Dune London, key regional moments including Ramadan, Eid, wedding season and festive occasions continue to provide important opportunities to connect with customers through relevant product, storytelling and experiences.
To commemorate the 25-year milestone, Dune London has also introduced a limited-edition 25 Years capsule, available across select stores in the region. The capsule brings the anniversary to life through product, offering customers a distinctive way to celebrate the brand’s enduring style and journey in the Middle East.
As Dune London and Apparel Group celebrate this milestone, the focus now turns to the next chapter of the partnership strengthening brand desirability, elevating customer experiences and building deeper connections with consumers across physical retail and online journey.
This collection is available in all stores and online www.dunelondon.me
For Media Inquiries:
Please contact Corrina Campos at CorrinaC@apparelgroupglobal.com
About Dune London
Dune London is a globally renowned footwear and accessories specialist, combining premium materials with expert in-house design and craftsmanship for more than 30 years. The brand is best known for trend-led collections with timeless appeal – from everyday essentials to impactful statement pieces, #startwiththeshoes and discover inspiring styles to suit every occasion.
About Apparel Group:
Apparel Group is a multibillion-dollar conglomerate since 1996 based in Dubai, UAE, with a growing network of 2,600+ stores and a diverse portfolio of 85+ international brands across 14 countries. The Group has established a strong presence in the GCC—Bahrain, Saudi Arabia, Kuwait, Qatar, and Oman—and continues to expand across key markets including India, Southeast Asia, South Africa, and Egypt. Offering an integrated omni-channel experience, Apparel Group represents global names such as Tommy Hilfiger, Skechers, ALDO, Charles & Keith, and Tim Hortons. Its sustained growth is driven by a multicultural workforce of 28,000+ and steered under the leadership of its founders, Sima Ganwani Ved and Nilesh Ved.
