The iconic daily trainer returns, combining more than a decade of cushioning heritage with upgraded softness and HOKA’s signature smooth ride.
Dubai, UAE | September 2026 – Apparel Group, one of the region’s leading fashion and lifestyle retail conglomerates, unveils the Clifton 11, the latest evolution of its most trusted daily trainer and a cornerstone of the brand’s running franchise. For more than a decade, the award-winning Clifton has earned a reputation for pushing the boundaries of performance – blending innovative design with the cushioning and comfort runners depend on. The Clifton 11 builds on this legacy, delivering HOKA’s signature smooth ride in a sleeker package.
Over a Decade of Innovation
Since its 2014 debut, the Clifton has set the standard for responsive cushioning, thoughtful design, and everyday performance. The Clifton 11 pairs the trusted cushioning that has earned runners’ loyalty across 11 seasons with an enhanced engineered mesh upper that delivers breathable, foot-hugging support and an updated ultrasoft sockliner. With every stride, runners feel lighter, smoother, and confident in a shoe designed to carry them effortlessly through every mile.
“The Clifton has set the standard for daily trainers for over a decade, earning runners’ trust with HOKA’s signature cushioning and innovative design,” said Bekah Broe, Sr. Director of Performance Footwear at HOKA. “With the Clifton 11, we have built on that legacy – refining the fit, upgrading the engineered mesh upper, and enhancing the sockliner – to deliver a smoother and effortlessly comfortable ride.”
Signature Smooth Ride & Elevated Aesthetic
The Clifton 11 pairs sleek, performance-driven design with thoughtful material enhancements that elevate every run. A premium engineered jacquard warped knit upper delivers a rich, luxurious feel, while strategic 3D-printed touchpoints provide lightweight support and lasting durability. Reflective details enhance visibility in low-light conditions, and a double-lace lock system ensures a secure, personalised fit. Underfoot, the Clifton 11 retains the trusted bottom unit from its predecessor, delivering plush cushioning and a smooth heel-to-toe transition. The rearfoot-focused Active Foot Frame™ cradles the foot for natural stability upon landing, while HOKA’s signature smooth Meta-Rocker™ geometry promotes fluid forward motion – whether you’re logging daily miles or pushing through longer training sessions.
Look What Smooth Can Do
Accompanying the Clifton 11’s arrival is the Look What Smooth Can Do campaign. Utilizing soft curves and a fisheye effect to round sharp lines, the imagery creates a metaphor for what smooth truly feels like for runners, when the world works in their favor to support and carry them further.
Technical Details
Key features of the Clifton 11 include:
- Smooth MetaRocker™
- Engineered mesh upper
- Inherently durable abrasion rubber outsole
- Rearfoot-focused Active Foot Frame™
- Open cell sockliner
- 3D silicone print
- Reflective details
- Double-lace lock
- Compression molded EVA foam midsole
- Retail price: AED 745 / SAR 835 / QAR 810 / KWD 73 / BHD 90
- Weight: M10 282.8g, W8 236.4g
- Stack Height: M10 42mm/34mm, W8 38mm/30mm
- Drop: 8mm
About Apparel Group:
Apparel Group is a multibillion-dollar conglomerate since 1996 based in Dubai, UAE, with a growing network of 2,600+ stores and a diverse portfolio of 85+ international brands across 14 countries. The Group has established a strong presence in the GCC—Bahrain, Saudi Arabia, Kuwait, Qatar, and Oman—and continues to expand across key markets including India, Southeast Asia, South Africa, and Egypt. Offering an integrated omni-channel experience, Apparel Group represents global names such as Tommy Hilfiger, Skechers, ALDO, Charles & Keith, and Tim Hortons. Its sustained growth is driven by a multicultural workforce of 28,000+ and steered under the leadership of its founders, Sima Ganwani Ved and Nilesh Ved.
About HOKA®
HOKA® is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world. HOKA empowers a world of athletes to fly over the earth. For more information, visit HOKA.com or follow @HOKA. #FlyHumanFly
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high-performance activities. The Company’s portfolio of brands includes UGG®, HOKA®, and Teva®, Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 50-years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit deckers.com.
