Dubai becomes the first market to introduce ALDO’s new store concept, setting the stage for the brand’s next generation of physical retail
Dubai, UAE, September 2026: Apparel Group brand ALDO has officially opened its new flagship store at Mall of the Emirates, marking the global debut of the brand’s new retail concept and a significant milestone in the evolution of its physical store experience.
Located on the Ground Floor of Mall of the Emirates, the flagship is the first ALDO location globally to introduce the brand’s new store concept. Designed around elevation, warmth, trend and timelessness, the concept creates a more immersive environment where product discovery, design and customer experience come together, offering customers in Dubai the first look at ALDO’s future vision for physical retail.
The new concept introduces a refined visual identity through warm feature walls, continuous niche shelving, curved furniture and rounded podiums, complemented by a sophisticated palette of light wood, terrazzo stone and off-white lacquer. Greater prominence is given to accessories and elevated handbags, while a more considered use of digital screens allows product and design to take centre stage. Arched screens are integrated throughout the space to enhance the overall ambience and complement the store’s modern aesthetic. The flagship brings together the latest trends in women’s and men’s footwear and accessories, with a focus on elevated handbags and comfort, creating a more inspiring and accessible shopping experience for young millennials and Gen Z consumers.
Neeraj Teckchandani, Group CEO, Apparel Group, said: “The opening of ALDO’s new global flagship concept at Mall of the Emirates reflects Apparel Group’s commitment to bringing the next generation of retail experiences to the region. We are proud that Dubai is the first market globally to introduce this new concept, reinforcing the UAE’s position at the forefront of retail innovation. As we continue to grow ALDO across our markets, our focus remains on creating inspiring, relevant and connected experiences that respond to the evolving expectations of today’s consumers.”
Zaid Bitar, Regional Vice President of ALDO Group International, Middle East, India and Asia Pacific, said: “At ALDO, we are constantly evolving to meet the expectations of a new generation of consumers. This new concept brings together fashion, comfort and discovery in a more immersive environment, giving customers the opportunity to explore the latest trends across footwear, accessories and our elevated handbag offering. We are excited for Dubai to be the first market in the world to experience this next chapter of ALDO.”
The Mall of the Emirates opening also signals the beginning of a wider rollout of ALDO’s new retail concept, with six locations planned to introduce the new format in 2026, followed by further expansion in 2027. The launch reinforces Apparel Group’s commitment to bringing innovative global retail concepts and elevated customer experiences to the region while continuing to strengthen ALDO’s presence across its markets.
ALDO’s new flagship store is now open on the Ground Floor of Mall of the Emirates.
About Apparel Group:
Apparel Group is a multibillion-dollar conglomerate since 1996 based in Dubai, UAE, with a growing network of 2,600+ stores and a diverse portfolio of 85+ international brands across 14 countries. The Group has established a strong presence in the GCC—Bahrain, Saudi Arabia, Kuwait, Qatar, and Oman—and continues to expand across key markets including India, Southeast Asia, South Africa, and Egypt. Offering an integrated omni-channel experience, Apparel Group represents global names such as Tommy Hilfiger, Skechers, ALDO, Charles & Keith, and Tim Hortons. Its sustained growth is driven by a multicultural workforce of 28,000+ and steered under the leadership of its founders, Sima Ganwani Ved and Nilesh Ved.
About Aldo:
Founded in 1972, ALDO, the group’s flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach. ALDO’s 53-year history has seen the brand become one of the world’s leading fashion footwear retailers with a presence in 110 countries, a global fleet of 1,400 locations and more than 250 million customers visiting our stores each year. For more information, please visit https://aldoshoes.co.me/ and follow @aldo_shoes and #AldoCrew on social media for updates.
Instagram: @aldo_shoes
TikTok: @aldo_shoes
Facebook: ALDO Shoes
Website: https://aldoshoes.me/ae/en/
