AIVI

Every great transformation begins with a bold vision, and ours has led 6thStreet to become AIVI, marking an exciting new chapter in Apparel Group’s journey.

What began as a shopping platform has evolved into a trusted destination for over 15 million customers, bringing together 200,000+ styles from leading global brands including Tommy Hilfiger, Charles & Keith, ALDO, Steve Madden, Skechers, Birkenstock, Levi’s, GUESS, LC Waikiki, Boohoo, and many more. AIVI continues to redefine the shopping experience with innovative features such as Virtual Try-On, an AI-powered fashion assistant, and social commerce, while offering 100% authentic products sourced directly from official brand stores, Price Assurance, and 60-minute delivery in the UAE (90 minutes across the rest of the GCC). As part of this evolution, Club Apparel has become Club AIVI, seamlessly integrated into the AIVI app to bring shopping and rewards together in one place.

Members can shop, earn, and redeem points through the app and at more than 2,600 participating stores across the GCC, while enjoying enhanced tier-based benefits, birthday rewards, dining privileges, exclusive offers, and much more.