{"id":88678,"date":"2026-09-23T12:59:14","date_gmt":"2026-09-23T12:59:14","guid":{"rendered":"https:\/\/www.apparelgroup.com\/en\/?p=88678"},"modified":"2026-09-23T13:03:56","modified_gmt":"2026-09-23T13:03:56","slug":"apparel-groups-hoka-unveils-the-clifton-11-softer-smoother-and-built-for-effortless-daily-miles","status":"publish","type":"post","link":"https:\/\/www.apparelgroup.com\/en\/news\/apparel-groups-hoka-unveils-the-clifton-11-softer-smoother-and-built-for-effortless-daily-miles\/","title":{"rendered":"APPAREL GROUP\u2019S HOKA\u00ae UNVEILS THE CLIFTON 11 \u2013 SOFTER, SMOOTHER AND BUILT FOR EFFORTLESS DAILY MILES"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

The iconic daily trainer returns, combining more than a decade of cushioning heritage with upgraded softness and HOKA\u2019s signature smooth ride.<\/em><\/p>\n\n\n\n

Dubai, UAE | September 2026 \u2013 Apparel Group, one of the region\u2019s leading fashion and lifestyle retail conglomerates, unveils the Clifton 11, the latest evolution of its most trusted daily trainer and a cornerstone of the brand\u2019s running franchise. For more than a decade, the award-winning Clifton has earned a reputation for pushing the boundaries of performance – blending innovative design with the cushioning and comfort runners depend on. The Clifton 11 builds on this legacy, delivering HOKA\u2019s signature smooth ride in a sleeker package.<\/p>\n\n\n\n

Over a Decade of Innovation<\/strong><\/p>\n\n\n\n

Since its 2014 debut, the Clifton has set the standard for responsive cushioning, thoughtful design, and everyday performance. The Clifton 11 pairs the trusted cushioning that has earned runners\u2019 loyalty across 11 seasons with an enhanced engineered mesh upper that delivers breathable, foot-hugging support and an updated ultrasoft sockliner. With every stride, runners feel lighter, smoother, and confident in a shoe designed to carry them effortlessly through every mile.<\/p>\n\n\n\n

“The Clifton has set the standard for daily trainers for over a decade, earning runners\u2019 trust with HOKA\u2019s signature cushioning and innovative design,\u201d<\/em> said Bekah Broe, Sr. Director of Performance Footwear at HOKA. \u201cWith the Clifton 11, we have built on that legacy – refining the fit, upgrading the engineered mesh upper, and enhancing the sockliner – to deliver a smoother and effortlessly comfortable ride.\u201d<\/em><\/p>\n\n\n\n

Signature Smooth Ride & Elevated Aesthetic<\/strong><\/p>\n\n\n\n

The Clifton 11 pairs sleek, performance-driven design with thoughtful material enhancements that elevate every run. A premium engineered jacquard warped knit upper delivers a rich, luxurious feel, while strategic 3D-printed touchpoints provide lightweight support and lasting durability. Reflective details enhance visibility in low-light conditions, and a double-lace lock system ensures a secure, personalised fit. Underfoot, the Clifton 11 retains the trusted bottom unit from its predecessor, delivering plush cushioning and a smooth heel-to-toe transition. The rearfoot-focused Active Foot Frame\u2122 cradles the foot for natural stability upon landing, while HOKA\u2019s signature smooth Meta-Rocker\u2122 geometry promotes fluid forward motion \u2013 whether you\u2019re logging daily miles or pushing through longer training sessions.<\/p>\n\n\n\n

Look What Smooth Can Do<\/strong><\/p>\n\n\n\n

Accompanying the Clifton 11\u2019s arrival is the Look What Smooth Can Do<\/em> campaign. Utilizing soft curves and a fisheye effect to round sharp lines, the imagery creates a metaphor for what smooth truly feels like for runners, when the world works in their favor to support and carry them further.<\/p>\n\n\n\n

Technical Details<\/strong><\/p>\n\n\n\n

Key features of the Clifton 11 include:<\/p>\n\n\n\n