{"id":8439,"date":"2018-08-24T12:29:40","date_gmt":"2018-08-24T12:29:40","guid":{"rendered":"https:\/\/apparelglobal.com\/en\/?p=8439"},"modified":"2024-05-08T12:10:11","modified_gmt":"2024-05-08T12:10:11","slug":"crocs-launches-literide","status":"publish","type":"post","link":"https:\/\/www.apparelgroup.com\/en\/news\/crocs-launches-literide\/","title":{"rendered":"Crocs launches literide\u2122"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Crocs Launches LiteRide\u2122, Its Newest Innovation in Comfort Technology<\/strong><\/h3>\n\n\n\n
LiteRide\u2122 foam is 40 percent softer and 25 percent lighter than Classic Croslite\u2122 foam<\/h5>\n\n\n\n

Crocs, Inc. (NASDAQ: CROX), a global leader in casual footwear for women, men and children, today announced the worldwide debut of LiteRide\u2122, its most innovative comfort technology to-date. Created from \u201cequal parts science and magic,\u201d LiteRide, a revolutionary closed-cell material, reinforces Crocs\u2019 dedication to comfort, delivering consumers a delightful mix of support and sink-in softness.<\/p>\n\n\n\n

LiteRide\u2122 foam, the key ingredient in a collection of the same name, comes to life by merging sporty, on-trend styles and silhouettes with the legendary Crocs comfort that consumers expect. In fact, LiteRide\u2122 foam is 40 percent softer and 25 percent lighter than Classic Croslite\u2122 foam, the original Crocs comfort material that consumers already know and love.<\/p>\n\n\n\n

\u201cWe\u2019re witnessing a shift from comfort being a \u2018nice-to-have\u2019 to a consumer \u2018must-have,\u2019 and we think LiteRide answers that call,\u201d said Michelle Poole, Crocs Sr. Vice President of Global Product and Marketing. \u201cIn fact, our LiteRide comfort technology is a perfect fit for consumers who want to feel comfortable all day every day or who simply want a stylish complement to their athleisure wear.\u201d<\/p>\n\n\n\n

For SS18, the LiteRide\u2122 Collection offers a variety of product choices designed for women and men that align with the increasing popularity of the athleisure categories. The LiteRide\u2122 collection includes the following styles: the Clog, the Slide, the Sandal, the Flip, the Slip-On, the Lace, the Pacer and the Mule.<\/p>\n\n\n\n

LiteRide\u2122 is available now on 6thstreet.com.<\/p>\n\n\n\n

\u201cLiteRide is lighter, softer and more flexible than anything we\u2019ve created before. While Croslite remains at the heart of our comfort story and our classic footwear, we continue to up the ante by delivering innovative comfort to our consumers,\u201d Poole continued. \u201cNot only does the LiteRide technology offer an elevated level of comfort, but the new streamlined designs deliver modern Crocs styling at its best. The bottom line: we believe in continuous innovation in order to make our consumers feel comfortable in their own shoes.\u201d<\/p>\n\n\n\n

Available from 1st March.<\/p>\n","protected":false},"excerpt":{"rendered":"

Crocs Launches LiteRide\u2122, Its Newest Innovation in Comfort Technology LiteRide\u2122 foam is 40 percent softer and 25 percent lighter than Classic Croslite\u2122 foam Crocs, Inc. (NASDAQ: CROX), a global leader in casual footwear for women, men and children, today announced the worldwide debut of LiteRide\u2122, its most innovative comfort technology to-date. Created from \u201cequal parts […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[35,40],"class_list":["post-8439","post","type-post","status-publish","format-standard","hentry","category-news","tag-news-2019","tag-news-december"],"aioseo_notices":[],"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"Apparel Group","author_link":"https:\/\/www.apparelgroup.com\/en\/author\/admin_o9zun3hz\/"},"rttpg_comment":0,"rttpg_category":"News<\/a>","rttpg_excerpt":"Crocs Launches LiteRide\u2122, Its Newest Innovation in Comfort Technology LiteRide\u2122 foam is 40 percent softer and 25 percent lighter than Classic Croslite\u2122 foam Crocs, Inc. (NASDAQ: CROX), a global leader in casual footwear for women, men and children, today announced the worldwide debut of LiteRide\u2122, its most innovative comfort technology to-date. Created from \u201cequal parts…","_links":{"self":[{"href":"https:\/\/www.apparelgroup.com\/en\/wp-json\/wp\/v2\/posts\/8439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.apparelgroup.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.apparelgroup.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.apparelgroup.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.apparelgroup.com\/en\/wp-json\/wp\/v2\/comments?post=8439"}],"version-history":[{"count":0,"href":"https:\/\/www.apparelgroup.com\/en\/wp-json\/wp\/v2\/posts\/8439\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.apparelgroup.com\/en\/wp-json\/wp\/v2\/media?parent=8439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.apparelgroup.com\/en\/wp-json\/wp\/v2\/categories?post=8439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.apparelgroup.com\/en\/wp-json\/wp\/v2\/tags?post=8439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}