{"id":79973,"date":"2026-02-16T11:16:16","date_gmt":"2026-02-16T11:16:16","guid":{"rendered":"https:\/\/www.apparelgroup.com\/en\/?p=79973"},"modified":"2026-02-17T07:33:17","modified_gmt":"2026-02-17T07:33:17","slug":"apparel-group-brand-aldo-launches-every-look-tells-a-story-2026-ramadan-campaign","status":"publish","type":"post","link":"https:\/\/www.apparelgroup.com\/en\/news\/apparel-group-brand-aldo-launches-every-look-tells-a-story-2026-ramadan-campaign\/","title":{"rendered":"Apparel Group brand ALDO launches \u201cEvery Look Tells A Story\u201d 2026 RAMADAN CAMPAIGN \u00a0"},"content":{"rendered":"\n
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The newest campaign captures the shared experiences that spark self-expression and unity during the festive season<\/em><\/strong><\/p>\n\n\n\n

Dubai, UAE \u2013 Apparel Group brand ALDO<\/a>, the global leader in fashion shoes, bags and accessories, announces the launch of its Ramadan 2026 Collection campaign under the global brand platform, Try Every Thing, introduced in September 2025. ALDO\u2019s Every Look Tells A Story campaign builds on the Try Every Thing narrative, celebrating shared experiences that inspire confidence and connection during the festive season. The collection launched on 26 January 2026, with the campaign activating across digital platforms, ALDO\u2019s global social media channels, creator partnerships, out-of-home placements, and in-store experiences.<\/p>\n\n\n\n

The campaign spotlights three main story vignettes that highlight the emotional touchpoints that are deeply ingrained with the spirit, values and traditions of the Ramadan season. The campaign launch video begins in the home, as a group of friends get ready for the evening festivities, capturing a moment of self-discovery and experimentation with style. The city at night comes into focus with a palpable energy that<\/p>\n\n\n\n

exudes celebration and togetherness, and the campaign ends with a Suhoor gathering showcasing the warmth, community and connections at the heart of the festive season.<\/p>\n\n\n\n

The 2026 ALDO Ramadan Collection unfolds with an edit of timeless footwear designs that glide seamlessly from twilight festivities into the early morning hours and are paired with exquisitely crafted handbags and refined accessories for him and her, offering luminous finishing touches to any style story. Almost all footwear styles in the collection are designed with ALDO\u2019s signature Pillow Walk\u2122 technology or Flex technology – with comfort and versatility at the forefront of every pair. <\/p>\n\n\n\n

\u201cRamadan is a time of reflection, togetherness, and generosity,\u201c said Michel Fahmy, President of ALDO Group International<\/strong>. \u201cInfused with elegance, craftsmanship, and the richness of Ramadan\u2019s traditions, our campaign reflects ALDO\u2019s commitment to creating fashion that inspires confidence and connection. Every Look Tells A Story <\/em>pays tribute to our communities across the region, and we\u2019re honored to celebrate this meaningful moment with a collection inspired by the beauty of the season and the spirit of giving.\u201d<\/p>\n\n\n\n

The 2026 ALDO Ramadan campaign was shot in Dubai with director, Edward James Lee, photographers, Tom Sloan and Hector Ferreno, with styling from Laura Jane Brown. The collection can be shopped online and in stores across the Middle East and Asia with ALDO operating in over 261 locations.<\/p>\n\n\n\n

About Apparel Group:<\/strong><\/p>\n\n\n\n

Apparel Group is a multi-billion-dollar conglomerate founded in 1996 and based in Dubai, UAE. It operates a growing network of 2,500+ stores and manages a diverse portfolio of 85+ international brands across 14 countries. The Group has established a strong presence in the GCC\u2014including Bahrain, Saudi Arabia, Kuwait, Qatar, and Oman\u2014and continues to expand across key markets such as India, Southeast Asia, South Africa, and Egypt. Offering an integrated omnichannel experience, Apparel Group represents global names including Tommy Hilfiger, Skechers, ALDO, Charles & Keith, and Tim Hortons. Its sustained growth is driven by a multicultural workforce of 27,000+ employees and led by its founders, Sima Ganwani Ved and Nilesh Ved.<\/p>\n\n\n\n

About ALDO<\/strong><\/p>\n\n\n\n

Founded in 1972, ALDO, the group\u2019s flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach. ALDO\u2019s 53-year history has seen the brand become one of the world\u2019s leading fashion footwear retailers with a presence in 110 countries, a global fleet of 1400 locations and more than 250 million customers visiting our stores each year. For more information, please visit www.aldogroup.com and follow @aldo_shoes and #AldoCrew on social media for updates.<\/p>\n\n\n\n

INSTAGRAM:<\/strong> <\/a>@aldo_shoes<\/a><\/p>\n\n\n\n

TIKTOK:<\/strong> <\/a>@ALDO_Shoes<\/a><\/p>\n\n\n\n

FACEBOOK:<\/strong> <\/strong><\/a>ALDO Shoes<\/a><\/p>\n\n\n\n

WEBSITES:<\/strong> https:\/\/en.aldoshoes.ae\/<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The newest campaign captures the shared experiences that spark self-expression and unity during the festive season Dubai, UAE \u2013 Apparel Group brand ALDO, the global leader in fashion shoes, bags and accessories, announces the launch of its Ramadan 2026 Collection campaign under the global brand platform, Try Every Thing, introduced in September 2025. ALDO\u2019s Every 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