{"id":73113,"date":"2025-08-08T11:54:39","date_gmt":"2025-08-08T11:54:39","guid":{"rendered":"https:\/\/www.apparelgroup.com\/en\/?p=73113"},"modified":"2025-08-20T06:57:53","modified_gmt":"2025-08-20T06:57:53","slug":"apparel-group-tim-hortons-uae-and-maseer-initiatives-champion-inclusion-with-american-sign-language-awareness-initiative","status":"publish","type":"post","link":"https:\/\/www.apparelgroup.com\/en\/news\/apparel-group-tim-hortons-uae-and-maseer-initiatives-champion-inclusion-with-american-sign-language-awareness-initiative\/","title":{"rendered":"Apparel Group, Tim Hortons UAE, and Maseer Initiatives Champion Inclusion with American Sign Language Awareness Initiative"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.apparelgroup.com\/en\/wp-content\/uploads\/2025\/08\/apparel-group-tim-hortons-uae-and-maseer-initiatives-champion-inclusion-with-american-sign-language-awareness-initiative-img.webp\" alt=\"\" class=\"wp-image-73114\" style=\"width:645px;height:auto\"\/><\/figure>\n\n\n\n<p><strong>Dubai, UAE \u2013 August 2025<\/strong> \u2013 In a powerful display of inclusion and community engagement, Apparel Group, in collaboration with Tim Hortons UAE and Maseer CSR Initiatives, successfully hosted a two-day American Sign Language (ASL) Inclusion Event for employees from Tim Hortons UAE, including both Deaf and hearing team members.&nbsp;<\/p>\n\n\n\n<p>Held on <strong>July 16\u201317<\/strong>, the initiative brought together <strong>40 participants<\/strong>, including <strong>baristas, branch staff, and supervisors<\/strong>, in a meaningful learning experience designed to enhance communication with the Deaf community and foster a more accessible and welcoming customer environment.&nbsp;<\/p>\n\n\n\n<p>This CSR-driven initiative reflects Apparel Group\u2019s unwavering commitment to <strong>diversity, equity, and inclusion<\/strong> across its retail brands. The ASL awareness event was thoughtfully delivered by Maseer Initiatives, a UAE-based social enterprise that specializes in socially impactful experiences and accessibility events.&nbsp;<\/p>\n\n\n\n<p><strong>Mr. Neeraj Teckchandani, CEO of Apparel Group:<\/strong> \u201cAt Apparel Group, we view inclusion as a fundamental driver of innovation. Our collaboration with Maseer Initiatives underscores our ongoing commitment to creating meaningful, accessible experiences for all. I commend our team for their proactive engagement in this initiative and for championing a culture of understanding and purpose across our organization.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cThis collaboration was more than an event\u2014it was a celebration of connection, culture, and community,\u201d said <strong>Bedour Saeed Al Raqbani<\/strong>, CEO of Maseer Initiatives. \u201cSeeing Deaf and hearing staff learning side by side symbolized the true meaning of inclusive communication.\u201d&nbsp;<\/p>\n\n\n\n<p>The initiative emphasized Deaf culture awareness, inclusive service strategies, and assistive tools for real-life interactions in retail environments.&nbsp;<\/p>\n\n\n\n<p>Maseer Initiatives extends heartfelt appreciation to the <strong>CSR Department of Apparel Group<\/strong> for their leadership in making this initiative a reality. Their dedication to accessibility and innovation continues to set a benchmark for CSR excellence in the region.&nbsp;<\/p>\n\n\n\n<p>This initiative is part of a broader mission to ensure that all customers and employees\u2014including those who are Deaf or Hard of Hearing\u2014feel seen, heard, and valued.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dubai, UAE \u2013 August 2025 \u2013 In a powerful display of inclusion and community engagement, Apparel Group, in collaboration with Tim Hortons UAE and Maseer CSR Initiatives, successfully hosted a two-day American Sign Language (ASL) Inclusion Event for employees from Tim Hortons UAE, including both Deaf and hearing team members.&nbsp; Held on July 16\u201317, the [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":73114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[113],"class_list":["post-73113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-news-2025"],"aioseo_notices":[],"rttpg_featured_image_url":{"full":["https:\/\/www.apparelgroup.com\/en\/wp-content\/uploads\/2025\/08\/apparel-group-tim-hortons-uae-and-maseer-initiatives-champion-inclusion-with-american-sign-language-awareness-initiative-img.webp",1000,667,false],"landscape":["https:\/\/www.apparelgroup.com\/en\/wp-content\/uploads\/2025\/08\/apparel-group-tim-hortons-uae-and-maseer-initiatives-champion-inclusion-with-american-sign-language-awareness-initiative-img.webp",1000,667,false],"portraits":["https:\/\/www.apparelgroup.com\/en\/wp-content\/uploads\/2025\/08\/apparel-group-tim-hortons-uae-and-maseer-initiatives-champion-inclusion-with-american-sign-language-awareness-initiative-img.webp",1000,667,false],"thumbnail":["https:\/\/www.apparelgroup.com\/en\/wp-content\/uploads\/2025\/08\/apparel-group-tim-hortons-uae-and-maseer-initiatives-champion-inclusion-with-american-sign-language-awareness-initiative-img-150x150.webp",150,150,true],"medium":["https:\/\/www.apparelgroup.com\/en\/wp-content\/uploads\/2025\/08\/apparel-group-tim-hortons-uae-and-maseer-initiatives-champion-inclusion-with-american-sign-language-awareness-initiative-img-300x200.webp",300,200,true],"large":["https:\/\/www.apparelgroup.com\/en\/wp-content\/uploads\/2025\/08\/apparel-group-tim-hortons-uae-and-maseer-initiatives-champion-inclusion-with-american-sign-language-awareness-initiative-img.webp",1000,667,false],"1536x1536":["https:\/\/www.apparelgroup.com\/en\/wp-content\/uploads\/2025\/08\/apparel-group-tim-hortons-uae-and-maseer-initiatives-champion-inclusion-with-american-sign-language-awareness-initiative-img.webp",1000,667,false],"2048x2048":["https:\/\/www.apparelgroup.com\/en\/wp-content\/uploads\/2025\/08\/apparel-group-tim-hortons-uae-and-maseer-initiatives-champion-inclusion-with-american-sign-language-awareness-initiative-img.webp",1000,667,false]},"rttpg_author":{"display_name":"Rabee Aljaramani","author_link":"https:\/\/www.apparelgroup.com\/en\/author\/141846\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/www.apparelgroup.com\/en\/category\/news\/\" rel=\"category tag\">News<\/a>","rttpg_excerpt":"Dubai, UAE \u2013 August 2025 \u2013 In a powerful display of inclusion and community engagement, Apparel Group, in collaboration with Tim Hortons UAE and Maseer CSR Initiatives, successfully hosted a two-day American Sign Language (ASL) Inclusion Event for employees from Tim Hortons UAE, including both Deaf and hearing team members.&nbsp; Held on July 16\u201317, 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