{"id":20334,"date":"2023-05-05T11:22:44","date_gmt":"2023-05-05T11:22:44","guid":{"rendered":"https:\/\/apparelglobal.com\/en\/?p=20334"},"modified":"2024-05-08T12:12:51","modified_gmt":"2024-05-08T12:12:51","slug":"apparel-group-brand-aldo-partners-with-five-global-influencers-to-debut-summer-2023-campaign","status":"publish","type":"post","link":"https:\/\/www.apparelgroup.com\/en\/news\/apparel-group-brand-aldo-partners-with-five-global-influencers-to-debut-summer-2023-campaign\/","title":{"rendered":"Apparel Group brand Aldo partners with five global influencers to Debut Summer 2023 campaign"},"content":{"rendered":"\n
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Noor Stars, Tinx, Scotty Pippen Jr. and Rishab are just some of the familiar faces starring in the campaign centered on authentic self-expression.<\/em> <\/p>\n\n\n\n

UAE, Dubai (May 2022) –<\/strong> With a global presence in over 110+ countries and in a historic moment for the Apparel Group brand, ALDO, <\/strong>in collaboration with some of the world\u2019s most notable creators and tastemakers \u2013 Tinx<\/a>, Scotty Pippen Jr.<\/a>, Noor Stars<\/a>, Rishab Sharma<\/a> and Irene Kim<\/a> debuts its Summer 2023 campaign. The collection is built around the concept of self-acceptance, the campaign manifesto “Be your favorite YOU\u201d aims to remind people to embrace their multiplicity and everything that makes them unique. <\/p>\n\n\n\n

ALDO campaign brings this concept to life through the point of view of the five notable individuals, each as social statement-makers, who use fashion to show the world who they are. The essence of this message is captured through the campaign video and accompanying manifesto, which can be viewed across its stores in the GCC and online on Aldoshoes.me.<\/strong>  <\/p>\n\n\n\n

\u201cThe influence of creators among our consumers is truly the greatest it\u2019s ever been in the fashion space, especially those voices that are authentic,\u201d says Daianara Grullon Amalfitano, ALDO\u2019s Chief Brand and Product Officer. <\/strong>\u201cIn the last three years alone, with the meteoric rise of social platforms and video first content, we\u2019ve had such great success partnering with talent who live and breathe creating moments of connection with people around the world in ways that are meaningful and honest. ALDO is a supporter of genuine self-expression and feel-good style, through our on-trend, comfortable, well-made and accessibly priced footwear and handbags. The brand ties in to the campaign, ” Be your favorite YOU” which positions ALDO as a reliable partner for today’s multi-hyphenate consumer.\u201d <\/p>\n\n\n\n

Embracing the mood-boosting, energetic tones fit for the season, ALDO\u2019s Summer 2023 collection includes timeless styles and pieces made with elevated quality that\u2019s meant for longevity, handcrafted artisanal details, vibrant candy-coated color palettes, and statement-making decadence with contemporary finishings, encouraging versatile style-expression.   <\/p>\n\n\n\n

\u201cWe\u2019ve reached a point in the social media space where people are craving authenticity. I always try to inspire self-love and empowerment through my own content, which is why I’m so thrilled to be working with ALDO on this campaign that\u2019s all about embracing what makes us authentic and unique,\u201d says Content Creator, and one of the five faces of ALDO\u2019s campaign, Christina Najjar AKA, Tinx.<\/strong> \u201cOne of the ways I express my individuality is through fashion and, because of that, my style is always evolving and adapting based on my mood. The ALDO team have been amazing to work with and have given me the space to share what truly makes me, me in this campaign \u2013 and I’m excited to share it with the world!\u201d <\/p>\n\n\n\n

The ALDO Summer 2023 campaign and collection is available in Aldo, Aldo Accessories stores online and in-store in UAE, Kuwait, Qatar, Bahrain and Oman. <\/p>\n\n\n\n

About ALDO <\/strong> <\/p>\n\n\n\n

Founded in 1972, ALDO, the group\u2019s flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach. For more information, please visit www.aldogroup.com<\/a> and www.aldoshoes.com<\/a>, and follow @aldo_shoes <\/a>and #AldoCrew on social media for updates. <\/p>\n\n\n\n

INSTAGRAM:<\/strong> <\/a>@aldo_shoes<\/a> <\/p>\n\n\n\n

TIKTOK: <\/strong>@aldo_shoes<\/a> <\/p>\n\n\n\n

FACEBOOK:<\/strong> ALDO Shoes – UAE<\/a> <\/p>\n\n\n\n

WEBSITE:<\/strong> www.aldoshoes.me<\/a>  <\/p>\n\n\n\n

About Apparel Group LLC<\/strong> <\/p>\n\n\n\n

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy \u2013 Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff.  <\/p>\n\n\n\n

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, Pakistan, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines. <\/p>\n\n\n\n

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie\u2019s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals.  <\/p>\n\n\n\n

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades. <\/p>\n","protected":false},"excerpt":{"rendered":"

Noor Stars, Tinx, Scotty Pippen Jr. and Rishab are just some of the familiar faces starring in the campaign centered on authentic self-expression.  UAE, Dubai (May 2022) – With a global presence in over 110+ countries and in a historic moment for the Apparel Group brand, ALDO, in collaboration with some of the world\u2019s most 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