R&B Fashion has been recognized as the ‘Most Admired Value Retailer’ at the prestigious SRF RetailMe Awards 2025 held in Riyadh, Saudi Arabia, cementing its position as a leading fashion destination across GCC.
The award, presented at a ceremony celebrating excellence in retail innovation and customer satisfaction, acknowledges R&B Fashion’s unwavering commitment to delivering exceptional value without compromising on style or quality. This recognition reflects the brand’s deep understanding of the customer needs and ability to consistently exceed expectations.
R&B Fashion, Apparel Group’s homegrown fashion brand, has built its success on a winning formula: trendy designs, affordable pricing, and a customer-first approach that resonates strongly with value-conscious shoppers. With an ever-growing footprint of over 180 stores across 75 cities in 8 countries and inching towards the 250 stores milestone, the brand has successfully positioned itself as a go-to destination for fashion-forward individuals and families seeking the latest styles.
“This award is a testament to our team’s dedication and our customers’ trust in our brand,” said Arun Pagarani, Chief Executive Officer – R&B. “We’ve always believed that everyone deserves access to quality fashion, and this recognition validates our mission to make style accessible to all.”
R&B’s success can be attributed to several key factors: an extensive product range that caters to diverse customer preferences, strategic sourcing that enables competitive pricing, and a seamless shopping experience across both physical stores and digital platforms. R&B Fashion has also invested significantly in understanding regional fashion trends and adapting its offerings accordingly.
As R&B Fashion celebrates this milestone achievement, the brand remains committed to its core values of affordability, quality, and customer satisfaction, promising to continue setting benchmarks in the value retail segment as it works towards its 250 stores milestone.
About Apparel Group:
Apparel Group is a multibillion dollar conglomerate since 1996 based in Dubai, UAE, with a growing network of 2,500+ stores and a diverse portfolio of 85+ international brands across 14 countries. The Group has established a strong presence in the GCC—Bahrain, Saudi Arabia, Kuwait, Qatar, and Oman—and continues to expand across key markets including India, Southeast Asia, South Africa, and Egypt. Offering an integrated omni-channel experience, Apparel Group represents global names such as Tommy Hilfiger, Skechers, ALDO, Charles & Keith, and Tim Hortons. Its sustained growth is driven by a multicultural workforce of 27,000+ and steered under the leadership of its founders, Sima Ganwani Ved and Nilesh Ved.
