Exclusive Rewards from 29th -31st of August 2025 at 52 Top Apparel Group Brands
Dubai, UAE – August 2025: Apparel Group’s loyalty program, Club Apparel, is set to enhance the Dubai Summer Surprises (DSS) experience with a spectacular offer. From the 29th-31st August 2025, Club Apparel members will have the exclusive opportunity to earn five times the usual reward points on their purchases across a diverse array of participating brands.
The Campaign, Aligning With The Dubai Shopping Festival’s Spirit, Includes Over 52 Distinguished Brands from Apparel Group Such As Aeropostale, Aldo, Aldo Accessories, Ardene, Asics, Athlete’s Co, Babies & More, Barbour, Beverly Hills Polo Club, Birkenstock, Brand Bazzaar, Call It Spring, Calvin Klein, CCC, Charles & Keith, Clinique, Crocs, Dune London, F5, Flo, Forest Essentials, Forever New, Go Colors, Hackett London, Havaianas, Hema, Herschel, Hush Puppies, Inglot, Koton, La vie en Rose, Lakeland, LC Waikiki, Levi’s, Major League Baseball, Martha Stewart, Moreschi, Naturalizer, New Yorker, Nine West, Nysaa, Off Price, R&B, Rituals, Skechers, Steve Madden, Sur La Table, The Children’s Place, Tommy Hilfiger, Toms.
Neeraj Teckchandani, CEO of Apparel Group, said “Our participation in the Dubai Summer Surprises aligns perfectly with the government’s vision of economic growth and retail innovation. By participating in DSS, Club Apparel is not just providing an exceptional shopping experience but also contributing to the broader economic landscape of Dubai. This is part of our continued commitment to drive retail excellence and offer outstanding value to our customers, supporting Dubai’s mission to remain at the forefront of the global retail industry.”
The DSS, in partnership with the Dubai Festivals and Retail Establishment, is a key event in transforming Dubai into a dynamic hub of shopping and entertainment. It significantly boosts the region’s retail and tourism industries by offering unique experiences and exclusive rewards, thus reinforcing Dubai’s position as a top global destination for shopping and leisure.
Club Apparel’s participation in the Dubai Summer Surprises is part of a larger strategy to offer more value and a better shopping experience to its members. The campaign is open to all Club Apparel members, including those who join during the festival period.
For more information on the campaign and Club Apparel membership details, visit https://apparelglobal.com/en/club-apparel/
About Apparel Group:
Apparel Group is a global fashion and lifestyle retail conglomerate based in Dubai, UAE, with a growing network of 2,300+ stores and a diverse portfolio of 85+ international brands across 14 countries. The Group has established a strong presence in the GCC—Bahrain, Saudi Arabia, Kuwait, Qatar, and Oman—and continues to expand across key markets including India, Southeast Asia, South Africa, and Egypt. Offering an integrated omni-channel experience, Apparel Group represents global names such as Tommy Hilfiger, Skechers, ALDO, Charles & Keith, and Tim Hortons. Its sustained growth is driven by a multicultural workforce of 27,000+ and steered under the leadership of its founders, Sima Ganwani Ved and Nilesh Ved.
