Dubai, UAE, October 2025: Apparel Group, the leading global fashion and lifestyle retail conglomerate, proudly announces the launch of the Stranger Things x ALDO Collection, a limited-edition capsule that reimagines the spirit of the 1980s through bold design and innovative craftsmanship.
Set to be unveiled on October 30, 2025, this collaboration between ALDO and the globally acclaimed Netflix series Stranger Things celebrates creativity, individuality, and the timeless connection between fashion and pop culture. The collection draws inspiration from all five seasons of the hit series, capturing its distinctive world and sense of adventure.
The 18-piece collection features retro lace-ups, Hellfire Club–inspired sneakers, and statement accessories infused with details from the show including Dungeons & Dragons dice, Hawkins landmarks, and collectible design elements. Each piece showcases ALDO’s commitment to craftsmanship and comfort, incorporating the brand’s signature Pillow Walk™ technology for enhanced support and all-day wear.
“This collaboration gave us the opportunity to merge the rich world-building of Stranger Things with ALDO’s passion for innovative design,” says Daianara Grullon Amalfitano, ALDO Chief Brand and Product Officer. “The revival of ’80s fashion, paired with the show’s iconic elements, inspired a collection that feels both nostalgic and modern. Every detail — from the packaging to the design accents — was created to be collectible, giving fans a way to express their individuality while carrying a piece of the Stranger Things universe into their everyday style.”
Mr. Neeraj Teckchandani, CEO of Apparel Group, added: “At Apparel Group, we are committed to bringing global collaborations that inspire and connect with diverse audiences. The launch of the Stranger Things x ALDO Collection reflects our mission to blend creativity, culture, and craftsmanship while offering our customers unique experiences that go beyond fashion.”
Designed for those who dare to stand out, the Stranger Things x ALDO Collection delivers an immersive fashion experience where storytelling meets innovation and design.
The collection officially launches on October 30, 2025, and will be available across ALDO stores in the GCC and online at ALDOShoes.me.
About Apparel Group:
Apparel Group is a global fashion and lifestyle retail conglomerate based in Dubai, UAE, with a growing network of 2,300+ stores and a diverse portfolio of 85+ international brands across 14 countries. The Group has established a strong presence in the GCC—Bahrain, Saudi Arabia, Kuwait, Qatar, and Oman—and continues to expand across key markets including India, Southeast Asia, South Africa, and Egypt. Offering an integrated omni-channel experience, Apparel Group represents global names such as Tommy Hilfiger, Skechers, ALDO, Charles & Keith, and Tim Hortons. Its sustained growth is driven by a multicultural workforce of 27,000+ and steered under the leadership of its founders, Sima Ganwani Ved and Nilesh Ved.
About Aldo:
Founded in 1972, ALDO, the group’s flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach. For more information, please visit www.aldogroup.com and www.aldoshoes.com, and follow @aldo_shoes and #AldoCrew on social media for updates.
