A New Retail Destination for Smart Shoppers
Dubai, UAE – Apparel Group proudly announces the arrival of Off/Price to the UAE market, marking the regional debut of a fresh retail concept tailored for Brand aspirational-value driven fashion lovers. Known for its curated mix of global brands at unbelievable prices, Off/Price transforms everyday shopping into a thrilling experience—where discovery meets affordability.
The concept delivers an ever-evolving selection of fashion, footwear, accessories, and handbags from globally loved names including – Calvin Klein, ASICS, Adidas, Skechers, Tommy Hilfiger, Steve Madden & Birkenstock—offered at surprisingly low prices.
With a strategic vision to open 100 stores across the GCC over the next three years, Off/Price reinforces Apparel Group’s commitment to accessible style, innovation in retail, and enhancing customer experience across the region.
Off/Price Kicks Off Bold Expansion Plan with UAE Debut at BurJuman Mall
Dubai, UAE – Apparel Group proudly announces the launch of Off/Price’s first store in the UAE at BurJuman Mall, marking the official beginning of an ambitious regional expansion plan. With a bold vision to open 100 stores across the GCC within the next three years, Off/Price is setting the stage for a retail revolution focused on affordability, accessibility, and scale.
This debut store isn’t just a new retail space—it’s a bold move to redefine value shopping. Off/Price offers a dynamic blend of fashion, footwear, accessories, and handbags from globally loved brands like Calvin Klein, ASICS, Adidas, Skechers, Tommy Hilfiger, Steve Madden, Birkenstock. Every product is curated with one goal in mind: delivering unbeatable value.
With the BurJuman Mall location serving as a springboard, Off/Price is building momentum toward a smarter, faster, and larger retail footprint. The 100-store goal reflects Apparel Group’s commitment to innovation, value-driven experiences, and meeting growing consumer demand across the region.
Off/Price Celebrates a Successful Launch in BurJuman Mall
Dubai, UAE – Following a highly anticipated opening, Apparel Group is proud to celebrate the successful debut of Off/Price at Burjuman Mall. The launch drew remarkable footfall and enthusiastic shopper engagement, affirming strong regional demand for high-value fashion experiences.
From opening weekend activations to positive community feedback, Off/Price’s debut reflects Apparel Group’s strategic retail leadership and its ability to deliver Innovative concepts that resonate with today’s savvy shoppers. With six stores will be opened across the GCC by year-end, this success sets the tone for an exciting growth journey ahead.
Building on this success, Apparel Group is planning to open 100 stores over the next three years—bringing the Off/Price promise of global brands and unbeatable value to more customers, one destination at a time.
