Dubai, UAE – June 2025 – Apparel Group, a global leading fashion and lifestyle retail conglomerate, proudly launches its Summer 2025 campaign: “Your Style, Your Story” — a bold, emotionally-driven initiative that celebrates individuality, creativity, and seasonal innovation across generations.
Thoughtfully designed to resonate with every age group—from grandparents and parents to Gen Z and kids—the campaign brings together a curated portfolio of iconic brands that span styles, lifestyles, and stages of life. Whether it’s performance-driven pieces from F5 Global, casual essentials from R&B, comfort-first footwear from Skechers, or timeless sophistication from Tommy Hilfiger, the Summer Catalogue offers something for every story.
Running across digital platforms including 6thStreet.com and flagship stores, the Summer 2025 Catalogue lies at the heart of the campaign—offering a curated showcase of brands that speak to every generation. Designed as a storytelling journey, the catalogue brings together editorial-inspired visuals, immersive style edits, and modern-day essentials, reflecting the evolving identity of today’s shopper through a seamless blend of inspiration, curation, and accessibility.
Neeraj Teckchandani, CEO of Apparel Group, stated: “Your Style, Your Story’ is more than just a seasonal launch—it’s a strategic reflection of how consumers use fashion to express identity. We are proud to offer a retail experience that feels personal, curated, and connected, while celebrating the rich diversity of style across the region.”
By blending innovation, design, and authenticity, Apparel Group continues to redefine seasonal campaigns—positioning fashion as a form of self-expression, and retail as a platform for inspiration.
The Summer 2025 campaign will be live across all participating Apparel Group brand stores and online channels.
About Apparel Group:
Apparel Group is a global fashion and lifestyle retail conglomerate based in Dubai, UAE, with a growing network of 2,300+ stores and a diverse portfolio of 85+ international brands across 14 countries. The Group has established a strong presence in the GCC—Bahrain, Saudi Arabia, Kuwait, Qatar, and Oman—and continues to expand across key markets including India, Southeast Asia, South Africa, and Egypt. Offering an integrated omni-channel experience, Apparel Group represents global names such as Tommy Hilfiger, Skechers, ALDO, Charles & Keith, and Tim Hortons. Its sustained growth is driven by a multicultural workforce of 27,000+ and steered under the leadership of its founders, Sima Ganwani Ved and Nilesh Ved.
About AppCorp Holding:
AppCorp Holding, led by Founder and Chairman Nilesh Ved, is a multi-billion-dollar transnational holding that, through its flagship company Apparel Group, operates across 14 countries, managing 2,300+ stores and representing 85+ international and homegrown brands with a workforce of 27,000+ employees. The holding has built a diverse portfolio spanning retail, food and beverage, real estate, logistics, healthcare, education, and investment. For more information, visit https://www.appcorp.ae/#vision
