
DUBAI, UAE – October 2025 – Apparel Group, a leading global fashion and lifestyle retail conglomerate, is pleased to announce the launch of its new Diwali catalogue, “Light Up Your Style.” Designed to capture the true spirit of the festival, the catalogue moves beyond traditional celebrations to focus on the power of personal expression and shared experiences.
Diwali is a celebration of both connection and individuality, and this philosophy drives the new “Light Up Your Style” Diwali catalogue. The guide presents a curated collection of Apparel Group’s most iconic brands, offering a diverse range of fashion, beauty, and lifestyle products. Featured brands include Nysaa, the leading online destination for beauty brands in the UAE, Dune London, London’s iconic Oxford Street brand and Rituals, the luxury beauty and wellness brand from Amsterdam. The collection ensures there is something for everyone, inviting customers to embrace their unique style as they create lasting memories with their loved ones.
Neeraj Teckchandani, CEO of Apparel Group, stated: “The ‘Light Up Your Style’ catalogue showcases our strategic commitment to deliver exceptional shopping experiences. We are dedicated to empowering our customers to find their perfect festive expression with our curated portfolio of brands.”
The catalogue will be available across all participating Apparel Group brand stores and online channels, bringing the vibrant energy of the festival to life and showcasing how fashion can illuminate every moment of the season.
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About Apparel Group:
Apparel Group is a global fashion and lifestyle retail conglomerate based in Dubai, UAE, with a growing network of 2,300+ stores and a diverse portfolio of 85+ international brands across 14 countries. The Group has established a strong presence in the GCC—Bahrain, Saudi Arabia, Kuwait, Qatar, and Oman—and continues to expand across key markets including India, Southeast Asia, South Africa, and Egypt. Offering an integrated omni-channel experience, Apparel Group represents global names such as Tommy Hilfiger, Skechers, ALDO, Charles & Keith, and Tim Hortons. Its sustained growth is driven by a multicultural workforce of 27,000+ and steered under the leadership of its founders, Sima Ganwani Ved and Nilesh Ved.