Dubai, November 2025 – Apparel Group, a multibillion-dollar conglomerate, announced its strategic participation in the Dubai Fitness Challenge 2025, reinforcing its commitment to supporting the city’s vision of promoting health and well-being.
As part of this year’s Dubai Fitness Challenge, Apparel Group will host a series of engaging wellness and fitness activities at Dubai Hills Mall and other key locations across Dubai, featuring three of its leading lifestyle brands: Rituals, F5, and Skechers. The activations are designed to inspire both residents and visitors to take part in the 30×30 mission by dedicating 30 minutes of daily activity for 30 days.
The activation schedule includes sessions designed to cater to both mind and body harmony and high-intensity performance. Rituals will offer a deeply relaxing sound healing experience designed to harmonise the body and mind on 9 November at 7:30 AM Following this, F5, known for its energy and performance-driven gear, will bring the heat with a high-energy Total Body HIIT (high-intensity interval training) session on 16 November at 7:30 AM, guaranteeing an invigorating full-body workout.
In addition, Skechers will amplify community engagement through the DFC Community Fun Runs, bringing together families and fitness enthusiasts across key Dubai locations, including Mall of the Emirates and other malls across Dubai. The initiative aims to encourage participants of all ages and abilities to embrace movement in an inclusive, energetic, and community-driven environment.
Beyond the wellness activities, Apparel Group is strengthening its commitment to sustainability through a unique corporate social responsibility initiative. As part of this holistic approach, each participant in the sessions will receive a digital voucher confirming that a mangrove tree has been planted on their behalf in the UAE. This initiative connects personal health with the health of the planet, highlighting Apparel Group’s dedication to both community wellbeing and environmental conservation.
Neeraj Teckchandani, CEO of Apparel Group, said: “As part of the Dubai Fitness Challenge 2025, Apparel Group aims to inspire individuals and families across Dubai to lead active, balanced, and sustainable lifestyles. Through the combined efforts of our brands and communities, we are proud to support Dubai’s vision of health, well-being, and environmental responsibility.”
Through initiatives like the Dubai Fitness Challenge, Apparel Group continues to strengthen its role as a community-driven organisation that promotes wellness, sustainability, and positive change. From empowering healthier lifestyles to driving environmental action, the Group remains committed to making a lasting impact that goes beyond retail.
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About Apparel Group:
Apparel Group is a multibillion dollar conglomerate since 1996 based in Dubai, UAE, with a growing network of 2,300+ stores and a diverse portfolio of 85+ international brands across 14 countries. The Group has established a strong presence in the GCC—Bahrain, Saudi Arabia, Kuwait, Qatar, and Oman—and continues to expand across key markets including India, Southeast Asia, South Africa, and Egypt. Offering an integrated omni-channel experience, Apparel Group represents global names such as Tommy Hilfiger, Skechers, ALDO, Charles & Keith, and Tim Hortons. Its sustained growth is driven by a multicultural workforce of 27,000+ and steered under the leadership of its founders, Sima Ganwani Ved and Nilesh Ved.
About AppCorp Holding:
AppCorp Holding, led by Founder and Chairman Nilesh Ved, is a multi-billion-dollar transnational holding that, through its flagship company Apparel Group, operates across 14 countries, managing 2,300+ stores and representing 85+ international and homegrown brands with a workforce of 27,000+ employees. The holding has built a diverse portfolio spanning retail, food and beverage, real estate, logistics, healthcare, education, and investment.
For more information, visit https://www.appcorp.ae/#vision
