Dubai, UAE – April 2026 – Apparel Group, a multibillion-dollar conglomerate, announces the launch of the Paul Smith Loves Barbour Spring/Summer 2026 collection. This second collaboration between two of Britain’s most iconic fashion houses celebrates coastal culture, blending Barbour’s maritime heritage with Paul Smith’s signature modern eccentricity.
The Spring/Summer 2026 collection marks a significant milestone by introducing womenswear to the collaboration for the first time. The 46-piece collection spans menswear, womenswear, and unisex styles, drawing inspiration from nostalgic seaside traditions through archival photography, bold seasonal colours, and soft, unstructured silhouettes. T-shirts and jacket linings showcase photographic prints of melting ice creams and wind-swept deckchairs captured by Paul Smith and his father, adding a personal and nostalgic dimension to the range.
The collection reimagines classic Barbour silhouettes, including the Transport and Spey jackets, in blue and green gingham patterns, while the iconic Durham Wax Jacket is introduced in refreshed colourways. Paul Smith’s signature stripes and Barbour’s authentic tartans appear alongside gingham checks and polka dots, creating a distinctive visual language across the collection.
Footwear continues the design narrative, featuring Paul Smith’s signature stripes and Barbour’s authentic tartan linings, complemented by D-rings inspired by Barbour’s archival detailing. Accessories complete the seasonal offering, including new summer bags inspired by traditional trout fishing bags and bucket hats detailed with fly-fishing embroidery. Building on the pin-badge concept introduced in the previous season, the collection will also feature an expanded selection of individually sold collectible pins.
Each jacket includes a complimentary “Fortuna Fish,” reflecting the playful and optimistic spirit of the collaboration. When placed on the hand, the movement of the fish corresponds to a card that offers a light-hearted interpretation of the wearer’s “fortune,” adding an interactive element to the customer experience.
This launch reinforces Apparel Group’s commitment to bringing world-class fashion experiences and innovative global brands to the region, celebrating design that speaks across cultures and generations.
The Paul Smith Loves Barbour collection will be available starting 25th February 2026 across select Apparel Group retail outlets and online channels.
About Barbour:
The Barbour story began in 1894 when founder John Barbour established himself in the burgeoning port of South Shields in the North East of England supplying oilskins and other garments to protect the growing community of fishermen, sailors and mariners to protect them from the worst of the British weather. Today Barbour offers a complete wardrobe of clothes, accessories and footwear for men and women. Shirts, knitwear, trousers, dresses, footwear and accessories are now just as much in demand as Barbour’s iconic outerwear.
A family-owned 5th generation brand established over 130 years ago, Barbour is a global success story sold in over 55 countries worldwide including Germany, Italy, Spain, France, the US and Asia.
About Apparel Group:
Apparel Group is a multibillion dollar conglomerate since 1996 based in Dubai, UAE, with a growing network of 2,500+ stores and a diverse portfolio of 85+ international brands across 14 countries. The Group has established a strong presence in the GCC—Bahrain, Saudi Arabia, Kuwait, Qatar, and Oman—and continues to expand across key markets including India, Southeast Asia, South Africa, and Egypt. Offering an integrated omni-channel experience, Apparel Group represents global names such as Tommy Hilfiger, Skechers, ALDO, Charles & Keith, and Tim Hortons. Its sustained growth is driven by a multicultural workforce of 27,000+ and steered under the leadership of its founders, Sima Ganwani Ved and Nilesh Ved.
