Dubai, UAE – October 2025: Apparel Group, a global fashion and lifestyle retail conglomerate, is proud to bring the timeless elegance of Martha Stewart to the Dubai Home Festival (DHF) 2025 with exclusive activations across Dubai. Organised by Dubai Festivals and Retail Establishment (DFRE), the festival is the city’s largest celebration of home design, furniture, interiors, and appliances.
Shoppers visiting Martha Stewart stores during DHF 2025 will enjoy 2x Club Apparel points on purchases, along with the chance to win from 50,000 points shared by 10 lucky winners. The brand will also unveil an exclusive opportunity to meet Martha Stewart herself during a special launch event in Dubai this November.
Mr. Neeraj Teckchandani, CEO of Apparel Group, said: “At Apparel Group, we are committed to bringing global icons that enrich the lives of our customers. Introducing Martha Stewart at Dubai Home Festival is more than a retail experience, it is a celebration of lifestyle, design, and inspiration. This collaboration reflects our vision to continue setting new benchmarks in the region’s retail landscape.”
Mohamed Feras, Acting Vice President – Retail Calendar and Promotions at DFRE said: “Dubai Home Festival is dedicated to celebrating the best in design, lifestyle, and retail experiences that enrich everyday living. Welcoming Martha Stewart to this year’s edition is a proud moment, as her timeless influence and vision perfectly complement Dubai’s ambition to inspire residents and visitors with world-class experiences. This collaboration highlights our commitment to positioning Dubai as a global destination for style, creativity, and innovation in the home and lifestyle space.”
Martha Stewart “I am delighted to be part of Dubai Home Festival, a celebration that reflects my passion for beautiful, functional living. It is such a joy to see my brand connect with customers in Dubai, and I look forward to welcoming them into my store to discover the timeless style and inspiration we’ve created.”
This collaboration underscores Apparel Group’s commitment to delivering memorable lifestyle experiences that go beyond retail, blending design, innovation, and customer engagement.
The Dubai Home Festival runs from 3–16 October 2025, with Martha Stewart activations taking place at Mall of the Emirates, Dubai Hills Mall, and City Centre Mirdif.
About Apparel Group:
Apparel Group is a global fashion and lifestyle retail conglomerate based in Dubai, UAE, with a growing network of 2,300+ stores and a diverse portfolio of 85+ international brands across 14 countries. The Group has established a strong presence in the GCC—Bahrain, Saudi Arabia, Kuwait, Qatar, and Oman—and continues to expand across key markets including India, Southeast Asia, South Africa, and Egypt. Offering an integrated omni-channel experience, Apparel Group represents global names such as Tommy Hilfiger, Skechers, ALDO, Charles &
Keith, and Tim Hortons. Its sustained growth is driven by a multicultural workforce of 27,000+ and steered under the leadership of its founders, Sima Ganwani Ved and Nilesh Ved.
About Dubai Home Festival:
Held annually, Dubai Home Festival (DHF) is the city’s largest celebration of home design, furniture, interiors, and appliances. DHF showcases the city’s extraordinary furniture scene through events and offers from leading international brands, homegrown concepts, industry experts, as well as providing winning opportunities through engaging draws and promotions.
About Dubai Festivals and Retail Establishment:
Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Economy and Tourism (DET), is responsible for developing Dubai’s retail and festival sectors and supporting the city’s positioning as a world-class tourism destination with year-round family entertainment, shopping, and events.
For further information, please contact:
Dubai Economy and Tourism
+971] 600 55 5559
