This season, Apparel Group celebrates a true icon, Dune London’s Deliberate bag, as it marks another milestone year of style, craftsmanship, and global recognition.
A testament to thoughtful design, the Deliberate bag reflects Dune London’s commitment to exceptional, considered craftsmanship. Defined by its signature artisanal weaving construction, the silhouette strikes the perfect balance between modern sophistication and timeless appeal. This season, it returns reimagined in a palette of on-trend colors, bringing fresh energy to a beloved classic.
Crafted from premium materials, the hand-woven texture delivers a rich, tactile luxury, each piece a celebration of artistry and detail. Finished with a branded closure and complemented by an adjustable strap for hand-free styling, the Deliberate seamlessly transitions from day to night, making it a versatile staple for the contemporary wardrobe.
Over the past year, the Deliberate has captured global attention spotted on A-list names including Katie Holmes, Rose Byrne, and Bella Hadid and embraced by customers worldwide. Its enduring popularity reflects both its elevated design and everyday functionality.
With a loyal following and consistent 5-star acclaim, the Deliberate bag continues to define what it means to be both fashionable and functional.
As we celebrate its birthday, the Deliberate stands not just as a product, but as a symbol of enduring style crafted with intention, designed to last, and loved across the globe.
This collection is available in all stores and online www.dunelondon.me
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About Dune London
Dune London is a globally renowned footwear and accessories specialist, combining premium materials with expert in-house design and craftsmanship for more than 30 years. The brand is best known for trend-led collections with timeless appeal – from everyday essentials to impactful statement pieces, #startwiththeshoes and discover inspiring styles to suit every occasion.
About Apparel Group:
Apparel Group is a multibillion dollar conglomerate since 1996 based in Dubai, UAE, with a growing network of 2,500+ stores and a diverse portfolio of 85+ international brands across 14 countries. The Group has established a strong presence in the GCC—Bahrain, Saudi Arabia, Kuwait, Qatar, and Oman—and continues to expand across key markets including India, Southeast Asia, South Africa, and Egypt. Offering an integrated omni-channel experience, Apparel Group represents global names such as Tommy Hilfiger, Skechers, ALDO, Charles & Keith, and Tim Hortons. Its sustained growth is driven by a multicultural workforce of 27,000+ and steered under the leadership of its founders, Sima Ganwani Ved and Nilesh Ved.
