Apparel Group’s British heritage brand Barbour and Brazilian fashion brand FARM Rio beautifully collide in a collaboration for AW25, blending quintessential British charm with bold prints and playful feminine features. The new collection features three exclusive prints across a collection of clothing, footwear, accessories and outerwear, fusing the beloved spirit of these two brands.
For over 150 years, Barbour has been a staple of the British countryside. Since its start in 1894, the brand has stayed true to its commitment of crafting quality, purposeful designs that are worn by everyone from royalty to rockstars, farmers to city slickers, now blending contemporary design with quintessential details from their rich Scottish heritage.
Brazilian brand FARM Rio started bringing vibrant, nature-infused prints into the world 27 years ago. Famous for their love of colour and a flair of ‘borogodó’ (that effortless Brazilian charm), they now bring their tropical romance, playful prints and joyful creativity to the British countryside.
Katia Barros, FARM Rio’s Co-founder and Creative Director comments, “This collaboration brings together FARM Rio and Barbour’s shared love of nature as its primary inspiration. The collection beautifully balances British heritage, evident in classic silhouettes and timeless patterns, with the wild beauty of Brazil, expressed through bold colour combinations, spirited motifs and complementary deka//s like embroidered patches on tailored outerwear. We believe the final product beautifully captures and translates the spirit of both brands, telling a story of tropical romance.”
Shot in the beautiful English landscape and quaint villages of the Cotswolds on British model and actress lmogen Waterhouse, illustrative cues from Brazil’s tropical world appear in surreal and intriguing ways for British charm with Brazilian soul.
British lifestyle brand Barbour brings its trusted design features and heritage fabrics to this collection, while FARM Rio unleashes bright tropical prints and expressive design features, for a whole new world of wild-spirited dressing. Three exclusive prints have been created for the collection, blending FARM Rio’s recognisable love of colour and nature with Barbour’s olive palette and signature family tartans.
THE PINK TARTAN
The Pink Tartan Print reimagines Barbour’s famous Scottish-heritage tartans through FARM Rio’s signature art of printmaking. From the background, designed to evoke the rich texture of woven family tartans, to the embroidered pineapple embellishments layered on top, every detail feels extraordinary.
THE TROPICAL PRINT
As the collaboration’s most emblematic print, The Tropical Print updates a classic scarf design with intricate borders and details, highlighting FARM Rio’s tropical aesthetic. The Brazilian jaguar and pineapple crown celebrate two of the rainforest’s most iconic symbols, perfectly contrasting with the soft, feminine touch of delicate florals. It’s finished with the soothing green and pink palette that runs throughout the collection.
THE PINEAPPLE PRINT
The Pineapple Print graces the collection as the defining all-over pattern, featuring the fruit’s crown as a luxurious tropical icon. The ornamental design is elevated by its sophisticated colourway, blending rich golden tones with deeper forest greens.
Nicola Brown, Barbour’s Director of Womenswear comments, “This is a collaboration in every sense of the word, with the most-loved features that encapsulate the spirit of each brand fused together to create a full collection with irresistible character. We are so excited to see this collection launch and for the beautiful prints to be worn and enjoyed.”
Barbour x FARM Rio for AW25 invites wearers into a world where classic countryside meets playful femininity.
Hero Pieces:
Barbour ❤ FARM Rio Ana-Clara Quilt
You know Barbour for its tartan, but now it gets a tropical twist. The Pink Tartan is complete with exotic pineapples, placed across iconic diamond quilting. Gathered, exaggerated sleeves are trimmed with cord on the cuffs and collar for a tropics-meet- countryside fusion.
Barbour ❤ FARM Rio Maria Clara T-Shirt
Brazilian tropics burst from the iconic British phone box on this branded collaboration T-shirt. Cut from pure cotton, it’s an outfit essential that celebrates the spirit of these two brands.
Barbour ❤ FARM Rio Thais Mini Skirt
The exclusive patchwork prints do all the talking on this wrapped mini skirt. Crafted from cotton twill, it’s the kind of wearable happiness you’ve come to expect from FARM Rio and Barbour.
For further information, please contact [email protected]
About Barbour
Originally established by John Barbour in 1894 in South Shields in the North East of England to provide outerwear to fishermen, sailors and mariners to protect them from the worst of the British weather, today Barbour offers a complete wardrobe of clothes, accessories and footwear for men, women and children. Shirts, knitwear, trousers, footwear and accessories are now just as much in demand as Barbour’s iconic outerwear.
Forever synonymous with the British countryside, Barbour’s collections now span from the best practical country clothing to fashion-forward lifestyle collections. To this day Barbour’s ranges continue to be inspired by the company’s archives which date back to 1910 — each season classic designs are re-interpreted into modern, contemporary silhouettes.
A family-owned 5th generation brand established over 130 years ago, Barbour is a global success story sold in over 55 countries worldwide including Germany, Italy, Spain, France, the US and Japan. In 2020, Barbour launched Wax for Life, an overarching name for all of Barbour’s wax services designed to encourage customers to extend the life of their jackets. Wax for Life includes Re-waxing and Repairs first introduced in 1921 and Re-Loved, an upcycling circularity initiative taking jackets that owners no longer have a need for, cleaning re-waxing and repairing them, thus extending the life of the jackets. In May 2024, Dame Margaret Barbour as the Grantee was granted a Royal Warrant of Appointment to HM The King as manufacturers of outerwear, clothing, footwear and accessories.
About FARM Rio
FARM Rio is a global fashion and lifestyle brand that captures the true essence of Brazil. Using a playful mix of proprietary prints and radiant colors and textures, the brand inspires a well-lived life – one of authenticity, vibrancy, and natural beauty. Founded by Katia Barros and Marcello Bastos in 1997 as a small marketplace booth in Rio, the brand has become a household name in Brazil, with over 2,000 employees and more than ISO stores across the country. FARM Rio began their global expansion in 2019 with the opening of their flagship boutique in SoHo, New York. The brand now has six US boutique locations (NYC, Los Angeles, Washington DC and Miami), five in Europe (Paris London, Mykonos), one in the Middle East (Dubai) and one in Mexico (Mexico City).
FARM Rio has more than 2,000 global retailers and branded spaces in Samaritaine, Le Bon Marché, Galeries Lafayette, Selfridges, Liberty, Rinascente, Bloomingdale’s, and Printemps.
FARM Rio is Certified B company and it’s part Grupo SOMA, which integrates AZZAS 2154 Group, Latin America largest fashion retail group. Since its U.S. launch in 2019, FARM Rio has prioritized sustainable initiatives. The brand donates a thousand trees to be planted in Brazil’s biomes each day through its program ”1000 trees a day, every day”, where more than a million trees have already been planted.
Keep up with the brand at farmrio.uk or on lnstagram.
About Apparel Group
Apparel Group is a global fashion and lifestyle retail conglomerate based in Dubai, UAE, with a growing network of 2,300+ stores and a diverse portfolio of 85+ international brands across 14 countries. The Group has established a strong presence in the GCC—Bahrain, Saudi Arabia, Kuwait, Qatar, and Oman—and continues to expand across key markets including India, Southeast Asia, South Africa, and Egypt. Offering an integrated omni-channel experience, Apparel Group represents global names such as Tommy Hilfiger, Skechers, ALDO, Charles & Keith, and Tim Hortons. Its sustained growth is driven by a multicultural workforce of 27,000+ and steered under the leadership of its founders, Sima Ganwani Ved and Nilesh Ved.
