The newest campaign captures the shared experiences that spark self-expression and unity during the festive season
Dubai, UAE – Apparel Group brand ALDO, the global leader in fashion shoes, bags and accessories, announces the launch of its Ramadan 2026 Collection campaign under the global brand platform, Try Every Thing, introduced in September 2025. ALDO’s Every Look Tells A Story campaign builds on the Try Every Thing narrative, celebrating shared experiences that inspire confidence and connection during the festive season. The collection launched on 26 January 2026, with the campaign activating across digital platforms, ALDO’s global social media channels, creator partnerships, out-of-home placements, and in-store experiences.
The campaign spotlights three main story vignettes that highlight the emotional touchpoints that are deeply ingrained with the spirit, values and traditions of the Ramadan season. The campaign launch video begins in the home, as a group of friends get ready for the evening festivities, capturing a moment of self-discovery and experimentation with style. The city at night comes into focus with a palpable energy that
exudes celebration and togetherness, and the campaign ends with a Suhoor gathering showcasing the warmth, community and connections at the heart of the festive season.
The 2026 ALDO Ramadan Collection unfolds with an edit of timeless footwear designs that glide seamlessly from twilight festivities into the early morning hours and are paired with exquisitely crafted handbags and refined accessories for him and her, offering luminous finishing touches to any style story. Almost all footwear styles in the collection are designed with ALDO’s signature Pillow Walk™ technology or Flex technology – with comfort and versatility at the forefront of every pair.
“Ramadan is a time of reflection, togetherness, and generosity,“ said Michel Fahmy, President of ALDO Group International. “Infused with elegance, craftsmanship, and the richness of Ramadan’s traditions, our campaign reflects ALDO’s commitment to creating fashion that inspires confidence and connection. Every Look Tells A Story pays tribute to our communities across the region, and we’re honored to celebrate this meaningful moment with a collection inspired by the beauty of the season and the spirit of giving.”
The 2026 ALDO Ramadan campaign was shot in Dubai with director, Edward James Lee, photographers, Tom Sloan and Hector Ferreno, with styling from Laura Jane Brown. The collection can be shopped online and in stores across the Middle East and Asia with ALDO operating in over 261 locations.
About Apparel Group:
Apparel Group is a multi-billion-dollar conglomerate founded in 1996 and based in Dubai, UAE. It operates a growing network of 2,500+ stores and manages a diverse portfolio of 85+ international brands across 14 countries. The Group has established a strong presence in the GCC—including Bahrain, Saudi Arabia, Kuwait, Qatar, and Oman—and continues to expand across key markets such as India, Southeast Asia, South Africa, and Egypt. Offering an integrated omnichannel experience, Apparel Group represents global names including Tommy Hilfiger, Skechers, ALDO, Charles & Keith, and Tim Hortons. Its sustained growth is driven by a multicultural workforce of 27,000+ employees and led by its founders, Sima Ganwani Ved and Nilesh Ved.
About ALDO
Founded in 1972, ALDO, the group’s flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach. ALDO’s 53-year history has seen the brand become one of the world’s leading fashion footwear retailers with a presence in 110 countries, a global fleet of 1400 locations and more than 250 million customers visiting our stores each year. For more information, please visit www.aldogroup.com and follow @aldo_shoes and #AldoCrew on social media for updates.
INSTAGRAM: @aldo_shoes
TIKTOK: @ALDO_Shoes
FACEBOOK: ALDO Shoes
WEBSITES: https://en.aldoshoes.ae/
