Dubai, United Arab Emirates: Apparel Group celebrated more than two decades of a successful strategic partnership with ALDO Group through a special flagship event at Dubai Mall, graced by the presence of Aldo Bensadoun, Founder of ALDO Group, during his visit to the UAE, alongside Sima Ganwani Ved, Founder and Chairwoman of Apparel Group. The occasion marked a significant milestone in the brand’s regional journey, highlighting the strength of a long-standing collaboration and ALDO’s sustained presence across the Gulf under Apparel Group’s stewardship.
The celebration underscored ALDO’s continued growth across the region and the enduring success of the partnership. Hosted at ALDO’s Dubai Mall flagship store, the event brought together media, partners, and influencers for an engaging and immersive experience. Guests enjoyed a lively atmosphere featuring a live DJ, photo booth, gelato bar, and charm customization station—creating a celebratory setting that reflected ALDO’s modern, playful, and fashion-forward spirit.
The event also provided an opportunity to explore how ALDO continues to balance its timeless brand principles with the evolving expectations of new generations, reinforcing its position as a globally recognised footwear and accessories brand with strong regional resonance.
Through its partnership with Apparel Group, ALDO has expanded its footprint across the GCC to 80 stores across five markets, including 56 ALDO stores and 24 ALDO Accessories stores in the UAE, Qatar, Kuwait, Bahrain, and Oman. The UAE remains a cornerstone market for the brand, serving as a strategic hub for its regional presence and continued development.
Commenting on the milestone, Neeraj Teckchandani, CEO of Apparel Group, said:
“Celebrating more than two decades of partnership with ALDO reflects what long-term collaboration can achieve when built on trust, alignment, and a shared vision for growth. Aldo Bensadoun’s visit and the Dubai Mall flagship event marked an important moment in our journey together and reaffirmed our commitment to building brands with relevance, consistency, and lasting impact across the region.”
The event further reaffirmed Apparel Group’s focus on curating globally relevant brands and delivering meaningful retail experiences tailored to regional consumers. ALDO’s continued growth across the GCC reflects the Group’s ability to scale international brands thoughtfully while preserving their core identity.
The Dubai Mall flagship celebration marked both a milestone and a forward-looking moment, reinforcing Apparel Group’s role in shaping ALDO’s continued success and long-term relevance across the Middle East.
About Apparel Group:
Apparel Group is a multi-billion-dollar conglomerate founded in 1996 and based in Dubai, UAE. It operates a growing network of 2,500+ stores and manages a diverse portfolio of 85+ international brands across 14 countries. The Group has established a strong presence in the GCC—including Bahrain, Saudi Arabia, Kuwait, Qatar, and Oman—and continues to expand across key markets such as India, Southeast Asia, South Africa, and Egypt. Offering an integrated omnichannel experience, Apparel Group represents global names including Tommy Hilfiger, Skechers, ALDO, Charles & Keith, and Tim Hortons. Its sustained growth is driven by a multicultural workforce of 27,000+ employees and led by its founders, Sima Ganwani Ved and Nilesh Ved.
About ALDO:
Founded in 1972, ALDO, the group’s flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach. ALDO’s 53-year history has seen the brand become one of the world’s leading fashion footwear retailers with a presence in 110 countries, a global fleet of 1400 locations and more than 250 million customers visiting our stores each year. For more information, please visit www.aldogroup.com and follow @aldo_shoes and #AldoCrew on social media for updates.
