Dubai, UAE, November, 2025: Apparel Group’s leading digital fashion and lifestyle platform, 6thStreet.com, captivated audiences with a breathtaking 15-minute drone show above Festival Bay skies in Dubai Festival City Mall, merging technology, creativity, and storytelling to celebrate the brand’s vision of innovation and accessibility in fashion.
The evening sky transformed into a canvas of light, showcasing 6thStreet.com’s identity built on Selection, Speed, and great picks. The aerial performance brought to life the platform’s digital-first spirit through choreographed visuals that moved seamlessly from app to sky, featuring glowing shopping icons, soaring parcels, and imagery that symbolized the joy of discovery and the convenience of modern retail.
It was all about FLASH November reveal, announcing exclusive savings from 30% to 85% across 6thStreet.com’s portfolio of over 1200 brands including Skechers, Steve Madden, Tommy Hilfiger, Asics, Hoka, Aldo and Boohoo.
The brand’s iconic 60-minute delivery promise came alive through a synchronized display of drones forming a moving van, a flying parcel, and a glowing location pin. Together, they represent precision, speed, and customer delight.
The drone show drew an enthusiastic audience showcasing a dazzling fusion of technology and fashion that reflected 6thStreet.com’s drive to redefine the shopping experience. As the sky lit up with the final formation spelling 6THSTREET.COM, the message was clear: the future of fashion retail is bright, fast, and unforgettable.
The showcase underscores Apparel Group’s ongoing commitment to innovation and redefining how customers experience fashion.
About Apparel Group
Apparel Group is a multibillion dollar conglomerate established in 1996 and based in Dubai, UAE. With a growing network of 2,300+ stores and a diverse portfolio of 85+ international brands across 14 countries. The Group has established a strong presence in the GCC,Bahrain, Saudi Arabia, Kuwait, Qatar, and Oman, continuing to expand across key markets including India, Southeast Asia, South Africa, and Egypt.
Offering an integrated omni-channel experience, Apparel Group represents global names such as Tommy Hilfiger, Skechers, ALDO, Charles & Keith, and Tim Hortons. Its sustained growth is driven by a multicultural workforce of 27,000+ and steered under the leadership of its founders, Sima Ganwani Ved and Nilesh Ved.
About Dubai Festival City Mall
Dubai Festival City Mall, one of the major shopping destinations in Dubai, stands as the super-regional flagship mall in the Al-Futtaim Real Estate portfolio, achieving over 23 million footfall in 2023. With over 400 outlets, the mall is home to renowned fashion and beauty brands like The Editor’s Market, H&M, Watsons, Nike, Adidas, Sephora, MAC Cosmetics and more, as well as popular interior stores including IKEA and ACE.
A paradise for culinary delights, the destination offers iconic waterfront dining on Festival Bay and comprises 50 restaurants and cafés and the largest food court in Dubai. The mall promises an unrivalled gastronomic variety for visitors with a host of renowned brands such as Joe & The Juice, L’ETO, EL&N, and Karaki Lounge and licensed concepts including Sayf Dubai and Helipad by Frozen Cherry.
During the winter months, guests can enjoy the immersive and experiential destination The Bay by Social, featuring diverse food and beverage offering, cozy coffee counters, brand activation zones, interactive art installations, a carnival atmosphere and lush greenery.
The entertainment venue is also home to VOX Cinema Multiplex; the world-first BOUNCE-X Freestyle Terrain Park; the record-breaking, global attraction IMAGINE; Fabyland, a 70,000 sq. ft. family entertainment centre; and Leo & Loona, Hello Park and Go Skate, all-in-one family destinations.
With creating exceptional experiences at the core of its mandate, the mall offers several signature services including car charging stations, EZ taxis inside the mall, valet parking, NOL charging stations and Mayed, the mall’s personal happiness ambassador to provide personalized assistance to elevate the shopping experience.
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About Al-Futtaim Real Estate
Al-Futtaim Real Estate is the region’s only private master developer with over six decades of real estate and management experiences, with a diversified portfolio across the real estate value chain. Al-Futtaim Real Estate is responsible for a multi-billion-dollar portfolio comprising of individual, corporate real estate and investment assets and master-planned destinations across the Middle East and North Africa region. With capabilities across the value chain and entire real estate cycle from location conceptualization, development, design and fit-out, asset management, contracting and operation, Al-Futtaim Real Estate covers a diverse range of industries and asset type including residential, commercial, malls, hospitality, healthcare, infrastructure, and education.
The current flagship mixed-use urban communities under Al-Futtaim Real Estate’s Festival City brand are Dubai Festival City, Cairo Festival City and Doha Festival City. Dubai Festival City and Cairo Festival City are fully integrated communities which have been carefully master planned to offer a superior lifestyle destination with outstanding facilities, comprising residential and commercial accommodation, educational institutions and five-star hotels to fully complement the signature retail, leisure, and entertainment proposition. The Real Estate portfolio covers over 1 million sqm GLA across retail and commercial assets and over 80 million in annual footfall across five malls in the MENA region: Dubai Festival City Mall and Festival Plaza in the UAE, Cairo Festival City Mall in Egypt, Doha Festival City in Qatar and Zenata Mall in Casablanca, Morocco.
Testament to its expertise in the retail space, Al-Futtaim Real Estate also provides third party management services in asset management, leasing, marketing and operations for shopping centers in the region, including Arabian Center, part of the Al Naboodah Group.
The Al-Futtaim Real Estate division also manages Al Futtaim’s contracting business, a fully integrated, end-to-end engineering, technologies and construction specialist with a solid delivery track record of mega projects in major Middle East markets over the past 50 years. Al-Futtaim Engineering & Technologies offers customers complete engineering and systems integration solutions.
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About Al-Futtaim Group
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.
Structured into five operating divisions; automotive, financial services, real estate, retail, and health; employing more than 33,000 employees across more than 20 countries in the Middle East, Asia, and Africa, we partner with over 200 of the world’s most admired and innovative brands.
Al-Futtaim Group’s entrepreneurship and relentless customer focus enable the organisation to continue to grow and expand, responding to the changing needs of our customers within the societies in which we operate. By upholding our values of respect, excellence, collaboration, and integrity, Al-Futtaim Group continues to enrich the lives and aspirations of our customers every day. For more information, visit: www.alfuttaim.com
For more information, please contact: [email protected]
