Apparel Group and Insan Association Partner to Uplift Orphaned Children This Back-to-School Season
Riyadh, Saudi Arabia – August 2025: Apparel Group, a leading global fashion and lifestyle retail conglomerate, has announced a strategic collaboration with Insan Association to launch a purpose-driven Back-to-School campaign. The initiative is designed to equip orphaned children across Saudi Arabia with the tools, resources, and confidence they need to start the academic year on the right foot.
Through this partnership, every purchase from Apparel Group’s Back-to-School collections will contribute towards providing school kits, uniforms, and essential supplies for children under Insan’s care. The campaign transforms seasonal shopping into a meaningful investment in the next generation, reinforcing the Group’s mission to create value beyond retail.
Club Apparel members will also play a central role through Double Points for Purpose, earning twice the rewards on participating collections and having the option to donate their points to fund school kits. This integration ensures a seamless customer experience while driving collective impact.
“At Apparel Group, we believe fashion can be a force for positive change,” said Neeraj Teckchandani, CEO of Apparel Group. “By partnering with Insan Association, we are aligning our commercial reach with a social mission, enabling our customers to be part of a movement that uplifts communities and supports children in building a brighter future.”
The campaign will roll out across major regions in Saudi Arabia, supported by a fully integrated marketing strategy spanning retail activations, digital platforms, influencer collaborations, and community outreach events. This approach ensures broad engagement while amplifying the campaign’s core message of hope, inclusion, and opportunity.
With this initiative, Apparel Group continues to set a regional benchmark for corporate social responsibility, demonstrating how strategic partnerships can merge retail excellence with community empowerment.
