2025

More than a campaign, ‘Try Every Thing’ is a mindset that reshapes how ALDO shows up across culture, style, and every customer touchpoint. Dubai, UAE (September 2025) – ALDO, the global leader in fashion shoes, bags and accessories under Apparel Group, is entering a new era with Try Every Thing, a transformative brand evolution developed […]

Exclusive Rewards from 29th -31st of August 2025 at 52 Top Apparel Group Brands  Dubai, UAE – August 2025: Apparel Group’s loyalty program, Club Apparel, is set to enhance the Dubai Summer Surprises (DSS) experience with a spectacular offer. From the 29th-31st August 2025, Club Apparel members will have the exclusive opportunity to earn five

Abu Dhabi, UAE – Apparel Group is proud to announce the regional debut of global casual footwear brand HEYDUDE with the opening of its first store in the Gulf at Reem Mall, Abu Dhabi. Spanning 135 square meters, this inaugural opening marks the start of an exciting expansion journey, with more stores set to open

Four global artists. One exclusive collection. A tribute to culture, creativity, and self-expression.  Dubai, UAE | August 15, 2025 – Apparel Group, a global leading lifestyle and retail conglemorate, proudly announces the launch of the ALDO Artist Series, an exclusive capsule collection available in select stores this August. As one of Apparel Group’s flagship fashion

Dubai, UAE – August 2025: Apparel Group, a global fashion and lifestyle retail conglomerate based in Dubai, has announced a strategic partnership between its flagship loyalty programme, Club Apparel, and PRYPCO Blocks, the Dubai-based fractional real estate ownership platform. Together, they are introducing Spend to Invest, a new way for shoppers to turn their everyday

Dubai, UAE – August 2025 – In a powerful display of inclusion and community engagement, Apparel Group, in collaboration with Tim Hortons UAE and Maseer CSR Initiatives, successfully hosted a two-day American Sign Language (ASL) Inclusion Event for employees from Tim Hortons UAE, including both Deaf and hearing team members.  Held on July 16–17, the

Dubai, UAE – 2025 – Apparel Group, the region’s leading fashion and lifestyle retail powerhouse, announces the launch of the first-ever standalone Martha Stewart store in the Middle East, in partnership with global brand accelerator Marquee Brands. Located at City Centre Mirdif, Dubai, this debut marks a key milestone in the brand’s global retail expansion. 

Four global artists. One exclusive collection. A tribute to culture, creativity, and self-expression.  Dubai, UAE | August 1, 2025 – Apparel Group, a global leading lifestyle and retail conglemorate, proudly announces the launch of the ALDO Artist Series, an exclusive capsule collection available in select stores this August. As one of Apparel Group’s flagship fashion

Dubai, UAE, July 2025: Tim Hortons, the leading café and bakehouse brand under Apparel Group, proudly unveils its latest beverage innovation with the launch of the Dream Frappé Collection. Now available at Tim Hortons locations across the UAE, this indulgent new range invites customers to turn everyday cravings into moments of pure enjoyment.  Crafted for

Dubai, UAE, July 2025: Apparel Group, the leading fashion and lifestyle retail group in the region, is proud to unveil its seasonal campaign ‘Back to Style’ across the UAE. Celebrating both Back to School and Back to Campus, the campaign brings a fresh energy for students of all ages, encouraging them to embrace new beginnings

Dubai, UAE — July 2025 :Apparel Group, the region’s leading fashion and lifestyle retail conglomerate, proudly announces the successful opening of the GCC’s first-ever Sur La Table store at Dubai Hills Mall, in partnership with global brand accelerator Marquee Brands. This milestone marks the celebrated culinary brand’s debut in the region, underscoring Apparel Group’s continued

Dubai, UAE – June 2025 – Apparel Group, a global leading fashion and lifestyle retail conglomerate, proudly launches its Summer 2025 campaign: “Your Style, Your Story” — a bold, emotionally-driven initiative that celebrates individuality, creativity, and seasonal innovation across generations. Thoughtfully designed to resonate with every age group—from grandparents and parents to Gen Z and

A New Retail Destination for Smart Shoppers  Dubai, UAE – Apparel Group proudly announces the arrival of Off/Price to the UAE market, marking the regional debut of a fresh retail concept tailored for Brand aspirational-value driven fashion lovers. Known for its curated mix of global brands at unbelievable prices, Off/Price transforms everyday shopping into a

Dubai, UAE – June 2025 – Apparel Group, leading global lifestyle and fashion conglomerate, proudly announces the official opening of British heritage brand, Barbour’s standalone stores in Dubai. Located in Dubai Hills Mall and City Centre Mirdif, the stores will bring Barbour’s timeless British heritage and modern lifestyle collections to a new audience in the

This season, Dune London unveils a refined collection that blends natural textures, golden accents, and effortless elegance. With raffia and bamboo as the focal point, each piece is designed to transition seamlessly from sunlit days to warm evenings.  From woven handbags with bamboo handles to boho-chic sandals featuring plaited straps, botanical prints, and comfortable block

Launching in the UAE in 2025, this partnership is poised for regional scale-up as part of a broader MEA strategy. Dubai, UAE — May, 2025: Apparel Group, the global retail and fashion lifestyle conglomerate headquartered in Dubai, is proud to announce a landmark strategic partnership with Bisleri International, India’s leading premium beverage company. This transformative